The following information is not intended to be factual but is a class writing assignment from July 2026 to August 2026 at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.
For PRL 604, we were tasked with choosing a company to write about throughout the semester. Learning the company voice and integrating that into our work created a learning experience similar to a professional setting. I selected the Boston Red Sox, the team I have spent my life rooting for, with the hope of one day working for the organization.
Capitalizing on the Red Sox's philanthropic organization, I created a story pitch for a Boston journalist. Tommy's Place, a Cape Cod nonprofit, aligns with the Foundation's mission to serve Boston children to improve their health and recreational opportunities. Aligning the story with a timely news event was key to the pitch.
In this fictional scenario, the Boston Red Sox had to freeze all non-team travel expenses. I created a message from the CEO to all employees regarding the situation, detailing what has happened and what the next steps are.
This traditional press release centered around a fictional new partnership for the Red Sox Foundation. Using the informational hierarchy, the most important information regarding the partnership and nonprofit comes first followed by a quote from leadership and extra context. This release is intended to be sent to media and put out to the public.
These talking points guided me through a mock media briefing regarding a crisis scenario at a Mariott resort location. As the Head of Guest Relations, my role was to open the media briefing and explain the situation to the reporters, as well as detail how the guest relations team was managing the situation. Following the panel of speakers, I led the question and answer portion of our briefing, directing questions to the appropriate person.
This fact sheet details key information about the Boston Red Sox organization. I drew on historical facts about the team and park, current leadership and key players.