The following information is not intended to be factual but is a class writing assignment from July 2026 to August 2026 at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.
This group assignment prompted us to deep dive into an organizations PESO strategy. Our group chose a boat rental company in Austin, Texas, and analyzed their website, social media and paid ads.
In this fictional scenario, we utilized the PRSA Code of Ethics to decide how we as the public relations professional at Levi's should respond to a product quality crisis. As professionals, we uphold the code of ethics and our solution stayed true to that.